Custom CRM Software Development
A CRM built around how your business actually sells. Leads from your website, IndiaMART, ads and WhatsApp land in one place, reach the right person and get followed up on time.
- ISO 9001:2015 certified
- GST registered company
- Phone & WhatsApp support
When a spreadsheet and WhatsApp stop being enough
Most businesses come to us with the same three problems.
Leads get lost
Enquiries arrive on five channels, sit in someone's phone and nobody knows who called whom.
Follow-ups slip
The customer who said "call me next week" never gets that call, and the sale goes to someone else.
No clear picture
You cannot see which source brings sales, which salesperson converts, or what is stuck where.
What we can build into your CRM
Pick the modules you need. We shape each one around your process.
Lead capture
Website forms, IndiaMART, Google and Facebook ad forms, missed calls and manual entry, all tagged by source.
Auto assignment
Round robin, by service, by city or by language, so every lead has an owner within seconds.
Follow-ups and reminders
Next call dates, overdue lists and a daily plan for each salesperson.
WhatsApp and email
Alerts to your team, templates for customers and a history of every message on the lead.
Quotations and documents
Brochures, proposals, quotations and invoices as PDF, sent from the CRM in your design.
Targets and reports
Leads by source, conversion by salesperson, sales against target and where deals get stuck.
Roles and permissions
Admins, managers and salespeople each see only what they should.
Customer and ticket history
Every call, note, payment and complaint on one customer page, for sales and support alike.
Works on the phone
Your team can update a lead from the field, not only from the office desk.
We run our own sales on a CRM we built
Every enquiry on this website goes into the A1Topup CRM. It is assigned to a salesperson in seconds, the customer gets a WhatsApp message with their contact, and our team sends brochures and quotations from the same screen. That is the experience we build for our clients.
See software we have designedA custom CRM suits
- Recharge and fintech
- Real estate
- Coaching and education
- Travel agencies
- Distribution and trading
- Service businesses
How we build it
You see working screens early, not only at the end.
- 1
Understand your process
We sit with you and map how a lead comes in, who handles it and when it counts as won.
- 2
Agree the scope
Modules, users, integrations and a written quote, before any development starts.
- 3
Build with weekly demos
Every week you see and try what is ready, so changes come early and cheaply.
- 4
Import, train, support
Your old data comes in, your team is trained, and we stay on for support and changes.
Questions about custom CRM development
Why choose a custom CRM instead of a ready-made one?
A ready-made CRM makes your team follow its process. A custom CRM follows yours: your lead sources, your stages, your assignment rules and your reports, without paying for features nobody uses.
Can the CRM pull leads from my website, IndiaMART or ads?
Yes. Leads from your website forms, IndiaMART, Google or Facebook ad forms and manual entries can land in the same list, tagged by source, so you know which channel brings business.
Does it send WhatsApp messages?
The CRM can send WhatsApp and email alerts to your team when a lead is assigned, and messages to customers using your WhatsApp API, along with quotations and documents.
Who owns the data?
You do. Your customer data stays yours, and you can export it whenever you need.
How long does it take to build a CRM?
It depends on the modules. We agree the scope first, then show working screens every week so you can correct course early.
How much does a custom CRM cost?
The price depends on the modules, users and integrations you need. Share your requirements and our team will send a written quote.
Tell us how your business works
Share a few lines about your team and where your leads come from. We will call you back with ideas and a quote.
Rated 4.9/5 from 314 Google reviews by businesses.
- GST registeredGSTIN 36AAWCA0064F1ZN
- Since 2016In the recharge business
- 10,000+ partnersAcross India
- ISO 9001:2015Certified quality system
